idol ny

Art Direction

On-set art direction for an educational app that teaches children how to read by tapping into their passions. The campaign concept shows children immersed in imaginary worlds, brought to life by the app. Their imaginary worlds are uniquely childlike and incongruous, as exemplified by the children's costumes: a cat ballerina, a dinosaur pilot, and a peacock unicorn. The brand's primary color palette -- orange and green -- is reinforced through props and wardrobe.