Concepted and art directed still life editorials and emails on a monthly and weekly basis, respectively. Creative was inspired by Kate Spade's seasonal themes and incorporated product key to driving business for that season as well as supported broader brand marketing initiatives.
Collaborated with illustrator Bruno Grizzo to bring key pieces of the collection to life through whimsical illustration.
Art directed a digital editorial featuring Kate Spade product in the fountain and lily ponds at The Brooklyn Botanical Gardens.
darcel collaboration 2013
Art directed a series of shots featuring a New York inspired collection, in collaboration with the artist Darcel, within a whimsical setting of the namesake city.
Art direction and design for Kate Spade emails, one of the company's most important and lucrative marketing channels.