Led the entire digital experience for the second season of Kate Spade New York's Missadventure series. From teasers on social media to a site-wide takeover full of editorial and shoppable content, the Missadventure campaign was marketed across all channels, creating a cohesive and seamless experience.
kate spade / missadventure, season 1
Design, Digital, Video
For the inaugural launch of Kate Spade's Missadventure, we partnered with Cinematique to create an interactive, shoppable video. Customers could click on any part of the video to discover fun and entertaining content or to learn more about a product and purchase it right then and there.