kate spade / shoppable barricade

Art Direction, Design, Digital, Environmental, Video

Led all creative aspects of Kate Spade New York's shoppable barricade, a retail construction site transformed into an interactive and shoppable experience. A true marriage of the physical with digital, customers engaged with the brand through an interactive personality quiz, resulting in personalized shopping recommendations and downloadable cultural content sent directly to their inboxes.

 
 
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additional work