Harmon Gets
A Makeover
Harmon Face Values is known and beloved by its loyal customers for its convenience and value within the health and beauty space. But after a decade of being in business, it needed to modernize to keep up with the increasing competition within the industry.
In partnership with Mococo Studio, we repositioned Harmon as a wellspring for empowerment through self-care and as a place for discovery with value as a point of access, not as a discount.
Through color and photography, we infused energy into Harmon, amplifying the brand’s friendly and approachable personality.
Creative Direction | Omni-Channel Marketing
Photography
Evergreen photography to be used across all marketing channels and in retail.
Marketing Creative
Holiday Campaign
In keeping with its recent rebrand, Harmon’s holiday campaign brought a modern, youthful, and festive energy to the idea of getting ready for all the season’s parties.
CREDITS: Creative Direction: Mococo, Emma Gaines-Ross, Ethan Trask | Photo Art Direction: Mococo | Production: Mococo